Deep, philosophical question

Why do I have to pay for unlimited TV watching if I only watch a few hours per month? Why isn't all TV programming "pay per view"? It's like driving your car 100 miles per month but paying for as much gas as if you drove it 24/7. WTF? Why aren't there the multitude of packages and options that we see for phone (land or mobile) service? I mean besides the fact it would be more fair and provide less profit for our overlords. It's like having to buy a public transit monthly pass when you only need to travel once per week. WTF? It's like wanting a coffee and doughnut but every restaurant forces you to pay $20 for all-you can-eat. WTF? Feel free to post your own analogy in the "Comments" section. And don't forget to tack on "WTF?" on the end.