...in the TV commercial for an insurance company says "Call me for a free quote."
What, exactly, is a free quote? Are some insurance companies charging for a quote? Imagine this concept applied to other businesses...
You walk into a candy store, browse around for a minute and then ask:
"How much per pound are these?"
The crotchety, old man says "$8.99".
You say "Thanks" and look around a bit more. You don't see anything that interests you, so you walk toward the door.
"Ahem...that'll be 45 cents, please!"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You're in the dentist's chair and you mention you've been thinking about getting veneers. He reaches into a drawer and shows you photos of clients who got the work done and gives you a ball park figure. He adds $35 to your invoice.
Next, I'm going to research how much companies who do not give "a free gift" charge for their gifts.
No comments:
Post a Comment