Recently, I noticed an ADT TV commercial that has been playing very frequently. For anyone who doesn't know, ADT is one of the biggest and most respected security companies in North America. The reason I noticed this commercial is because in it, the announcer says "You can arm and disarm your home remotely and even turn on and off your lights". Now, you can call me a nit picker and I wouldn't object...so long as you don't do it by saying "Go home and pick them your nits".
Was this commercial translated from Japanese to English? Did none of the hundreds of people who read, saw, heard, were involved with or approved this commercial notice the glaring disjointed phrase? Perhaps the CEO's nine-year-old daughter wrote the copy.
I just decided to see how common this "flowery" phrase is. I got 121 hits on google for the exact phrase "turn on and off your lights". Well, it's nice to know that if ADT ever needs another ad writer, there's plenty of them out there who are up to its standards.
Ok, I'm leaving my keyboard now and going to turn it on my TV.
No comments:
Post a Comment